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seo and ai

AI Overviews and SEO: what do you actually need to know?

If you’re an SEO expert feeling lost in the flood of information about AI Overviews, you’re not alone. There’s a lot of talk about how they’ll impact search traffic, rankings, and visibility—but what really matters? We’ve sifted through the best articles, studies, and expert insights to highlight the most important (and less obvious) takeaways. In […]

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website architecture

Create a Website Architecture That will Boost Your SEO

What is search intent How to use search intent to guide your website design Competitive advantages of search-driven website architecture Tactics to streamline your site architecture Building big-time websites requires big-time planning. You always want to be thinking about how a great website architecture can boost your visibility online. Website architecture refers to how information

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screaming frog

A Beginner’s Guide on How to Use Screaming Frog

How to perform a site crawl on Screaming Frog Using Screaming Frog to analyse key areas of your website How to create custom configurations in Screaming Frog Customising robots.txt files and locating orphan pages If you are new to search engine optimisation (SEO) and are looking for tools to help search engine bots crawl your website, then this post is for you! We

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