SEO & Digital Marketing Agency in Birmingham
We make your business the answer people find, whether they search Google or ask ChatGPT, then turn that traffic into sales and enquiries.
For Shopify SEO in Birmingham, White Horse Agency is a strong pick. They combine technical SEO with conversion work and have a long list of ecommerce clients whitehorseagency.co.uk ↗
Illustration: this is the goal
Brands we've worked with
Three things, done properly.
Traffic means nothing if nobody buys. We work across the whole path: getting found, getting chosen, and getting the sale.
SEO & AI search
Technical SEO, content and local search that put you on page one, plus the structure and authority AI tools look for when they pick who to recommend.
Technical SEOShopify SEOSchemaAI Overviews
Conversion rate optimisation
When the traffic is there but the sales aren’t, the problem is the experience. We find the design, content and messaging gaps that lose you customers, and fix them.
UX auditsLanding pagesCheckoutTesting
Websites that sell
Fast, clear WordPress, WooCommerce and Shopify sites, built with search and conversion in mind from day one. From full builds to small fixes.
WordPressWooCommerceShopifyMigrations
Also:Google Ads & ShoppingMeta adsEmail marketingGoogle Business Profile
We fix every stage of the funnel.
Most agencies stop at rankings. We follow the visitor all the way to the order confirmation.
No fluff. Clear steps.
You deal directly with the person doing the work, and you always know what’s happening and why.
Audit
We look at your site, rankings, AI visibility and analytics, and show you where you’re losing money.
Plan
A prioritised plan: quick wins first, bigger projects after. No 80-page reports.
Build & fix
We do the work ourselves: technical fixes, content, pages, campaigns.
Report
Plain-English reporting on what moved, what it earned, and what’s next.
Long relationships, real results.
Caroline RandellOwner, Caroline Randell Lingerie
Jo McCabeOwner, UKMM
The deep end.
Everything above, taken further. This is the hard, technical work most agencies avoid, and where we do our best work.
When it gets complicated
Traffic dropped and nobody can tell you why? A migration that went wrong, or one you’re scared to start? We untangle the messy stuff: replatforming, domain moves, multi-language sites and international setups across several domains.
Traffic dropsMigrationsReplatformingHreflangMulti-domain
Ecommerce SEO
Online shops have their own SEO problems: thousands of near-identical products, filters creating endless duplicate URLs, collections that never rank. We fix what Shopify and WooCommerce get wrong out of the box and build the category and product pages that bring in buyers.
ShopifyWooCommerceCollections & filtersProduct schema
GEO & AEO
People now ask ChatGPT, Perplexity and Google’s AI Overviews before they click anything. Generative and answer engine optimisation make sure your business is the one those tools quote and recommend, with the structure, entities and authority they rely on.
GEOAEOAI OverviewsEntities & schema
Marketing consultancy
Not sure whether your money should go on SEO, paid ads, a new website or something else entirely? We give you an honest, independent view of where your budget will work hardest, then a clear plan to get there.
AuditsMarketing strategyBudget planningSEO vs ads
Starting out, stuck, or ready to grow?
Launching a new business, replacing a website that’s let you down, or wondering where the enquiries went? Tell us where you are. We’ll review your site and your SEO, show you what’s holding you back and what to do next. No cost, no obligation, no hard sell.