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What is search intent How to use search intent to guide your website design Competitive advantages of search-driven website architecture Tactics to streamline your site architecture Building big-time websites requires big-time planning. You always want to be thinking about how a great website architecture can boost your visibility online. Website architecture refers to how information […]

What is crawling and indexing? How can I check whether my website is indexed with search engines? Common reasons why Google might not be indexing your web pages How to get indexed by Google If Google doesn’t index your website, you won’t show up in search results for queries or generate organic traffic. So in a sense, your website is practically invisible. Despite

How to create a Google Alert The benefits of using Google Alerts in marketing Using Google Alerts to inform PPC campaigns Monitoring brand mentions and the competition Given that Google is the most popular search engine globally, marketers should be listing pay-per-click (PPC) adverts on the system. Marketers should also monitor consumer trends, popular topics, and

How to perform a site crawl on Screaming Frog Using Screaming Frog to analyse key areas of your website How to create custom configurations in Screaming Frog Customising robots.txt files and locating orphan pages If you are new to search engine optimisation (SEO) and are looking for tools to help search engine bots crawl your website, then this post is for you! We